Comments on: Contrasting Gendered Products http://stilettorevolt.com/2009/09/the-gender-commodity/ Tue, 01 Jun 2010 04:48:31 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: ZorraThinkTank http://stilettorevolt.com/2009/09/the-gender-commodity/comment-page-1/#comment-1794 ZorraThinkTank Sat, 05 Dec 2009 17:03:33 +0000 http://stilettorevolt.com/?p=1916#comment-1794 >> We might as well get use to the gender specific way of advertising because it is going to be around for awhile. If you mean 'get use' to consume all these stereotypes with wisdom, I agree >> We might as well get use to the gender specific way of advertising because it is going to be around for awhile.

If you mean ‘get use’ to consume all these stereotypes with wisdom, I agree

]]> By: Lauren Smith http://stilettorevolt.com/2009/09/the-gender-commodity/comment-page-1/#comment-1431 Lauren Smith Wed, 04 Nov 2009 15:34:18 +0000 http://stilettorevolt.com/?p=1916#comment-1431 In the book Signs of Life in the USA by Sonia Maasik and Jack Solomon, there is an article that deals with exactly this topic. The article is called Men’s Men and Women’s Women by Steve Craig, he shares with his readers insight to gender and advertising by saying “gendered commercials, like gendered programs, are designed to give pleasure to the target audience, since it is the association of the product with a pleasure experience that forms the basis for much American television advertising.” I believe that it is a combination of both clichés being started based upon the feminine and masculine nature and also having so much exposure to what is considered the “norm” from birth. It is very true that from the moment your born there is a stereotype of girls being pretty and graceful while boys are wild and crazy. It seems to me that if a person is out of this norm, they are automatically considered weird or different. Advertising and marketers know that this is the stereotype and take full advantage hence all the gender specific products out there. Even though the world is becoming more and more understanding and accepting of people who are different, advertisers still use this concept or idea of selling a product to their target market. I do not think that this will ever change; I think that people are always going to stereotype girls as being girls and boys as being boys. We might as well get use to the gender specific way of advertising because it is going to be around for awhile. In the book Signs of Life in the USA by Sonia Maasik and Jack Solomon, there is an article that deals with exactly this topic. The article is called Men’s Men and Women’s Women by Steve Craig, he shares with his readers insight to gender and advertising by saying “gendered commercials, like gendered programs, are designed to give pleasure to the target audience, since it is the association of the product with a pleasure experience that forms the basis for much American television advertising.” I believe that it is a combination of both clichés being started based upon the feminine and masculine nature and also having so much exposure to what is considered the “norm” from birth. It is very true that from the moment your born there is a stereotype of girls being pretty and graceful while boys are wild and crazy. It seems to me that if a person is out of this norm, they are automatically considered weird or different. Advertising and marketers know that this is the stereotype and take full advantage hence all the gender specific products out there. Even though the world is becoming more and more understanding and accepting of people who are different, advertisers still use this concept or idea of selling a product to their target market. I do not think that this will ever change; I think that people are always going to stereotype girls as being girls and boys as being boys. We might as well get use to the gender specific way of advertising because it is going to be around for awhile.

]]> By: Moira http://stilettorevolt.com/2009/09/the-gender-commodity/comment-page-1/#comment-1167 Moira Sun, 18 Oct 2009 16:10:33 +0000 http://stilettorevolt.com/?p=1916#comment-1167 Wow I've never really noticed all of this. Good compilation. Wow I’ve never really noticed all of this. Good compilation.

]]> By: Ruth Berman http://stilettorevolt.com/2009/09/the-gender-commodity/comment-page-1/#comment-824 Ruth Berman Thu, 17 Sep 2009 15:18:12 +0000 http://stilettorevolt.com/?p=1916#comment-824 Same old same old. it gives men/boys permission to continue the myth that they are smartr/better/stronger and also that permission to be violent against females. We have NOT come a long way... the problem also is, that females buy this rap and still feel less than. nationa organization for women HAS TO BRING BACK CONSIOUNESS RAISING.. or there is no hope for the human dope from the womb to the womb. Same old same old. it gives men/boys permission to continue the myth that they are smartr/better/stronger and also that permission to be violent against females.
We have NOT come a long way…
the problem also is, that females buy this rap and still feel less than.
nationa organization for women HAS TO BRING BACK CONSIOUNESS RAISING.. or there is no hope for the human dope from the womb to the womb.

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