The Hard Sell
Dumb it down for us. When marketing to men, too many advertisers forego thoughtful or creative marketing ploys, instead opting for prepubescent humor. A symbol of all things masculine, they tack on phalluses to their products, hoping to snag the male market. Do companies really think men are this simple?
![image_thumb[2]](http://stilettorevolt.com/wp-content/uploads/2009/11/image_thumb2.png "burger king")
I never really read that into the Claussen ad (After all, no one likes a soggy pickle) I don’t suppose there’s a way to advertise pickles that isn’t a bit phallic given their shape. Claussen has a long history of advertising this ‘crisp’ pickle in many ways, (none of which are particularly phallic, especially the ones that came out at the same time as this, where they snap the pickle in half). I doubt they would want viewers to think of a pickle as phallic and then snap it in half in a tie in advertisement!
My guess is the obvious phallic reference was unintentional.